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• New Smartphone holiday marketplace from AppiHolidays

  Posted by TTC Admin May 10, 2011 - 898 views - Filed in New Products & Services - #distribution  #app  #appi holidas  #travel affinity  #smartphone  #sales 
  

  Appi Holidays, from Travel Affinity, will be the first mobile app to showcase holiday product from a wide range of specialist Tour Operator Partners, for direct Sales to UK customers.  

  Due for launch in August 2011 Travel Affinity is already signing-up Tour Operators who want to feature their holidays in this new Distribution & Sales Channel.

  The Association of British Travel Agents (ABTA) has predicted that Smartphone-using holidaymakers will increasingly turn to mobile phone applications and services in 2011*.  World Travel Market’s Global Trends Report**, in association with Euromonitor, also suggests Smartphones will replace Google as the most important tool for the travel industry.

  “With the Smartphone becoming the technology of choice for the consumer, it naturally follows that this will become an important channel for all Travel companies to have a presence”, suggests Alan Kersley, Travel Affinity MD.   “Appi Holidays is an ideal solution for those companies who don’t have the budget to develop their own Mobile App, or who want to test the market with a low cost, low-risk entry point.”

  Kersley adds, “Appi Holidays features innovative new Search technology to enable the holidaymaker to match their lifestyle needs and find their ideal holiday from the featured listings. They can choose from various holiday categories (or types) and features, then filter the results by destinations, flight durations, ratings etc., to arrive at a manageable set of results and view full details of an individual holiday. The resulting enquiries are made via phone to the Operator or via deep-links to the Operator's website.”

  For more information, see http://www.appiholidays.com 

  *  see http://www.traveldaily.co.uk/AsiaPacificNews/Detail.aspx?Section=21482 

  ** see http://www.wtmlondon.com/page.cfm/T=m/Action=Press/PressID=1753  

   

  About Appi Holidays

   AppiHolidays.com is a new Sales & Distribution platform for Tour Operators to promote and sell their holiday product into the Smartphone and Online marketplace.  

  Appi Holidays is a solution provided by Travel Affinity Ltd., specialists in Travel Technology and Marketing in the UK.

  Contact details –

  Alan Kersley – Managing Director

  Tel: +44 (0)1733 391678

  Twitter - @travelaffinity

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